Interactive Email for Post-Event Feedback Surveys

Feedback fades fast once an event's over, so the ask needs to land while it's still fresh and take seconds to answer. A Rating block captures the overall score with one tap, an optional Form adds a question or two about the sessions or the venue, and a recurring send times the whole thing off the event's own end date instead of a hand-picked send date.

Subject

How was the conference for you?

Feedback fades fast once an event's over. A Rating block captures the overall score with one tap, an optional Form adds a question or two about specific sessions, and a recurring send times the whole ask off the event's own end date instead of a fixed date on the calendar.

The best moment to ask "how was it?" is right after, while the sessions are still fresh — not three weeks later when a hand-picked send date finally rolls around. Timing off the event itself, not the calendar, is the difference between a real response rate and a mostly-ignored blast.

One tap for the overall score

A Rating block — star, numbered scale, or NPS-style — records the instant a recipient clicks, no page load first. That's enough for most events: a single number with a trend line across every event you run, comparable without any spreadsheet work.

A question or two for the sessions themselves

For a multi-track or multi-session event, add a short Form question underneath the rating — "Which session was most useful?" or "What should we improve next time?" — and it still submits inline on one page. Save a longer, multi-page form for anything that genuinely needs more than a couple of quick answers.

Time it off the event's own end date

A recurring send re-evaluates an audience filter against your registrant data source on every run — a filter like "event ended 1-2 days ago" reaches each attendee close to their own event date, and only sends once per event. That matters most for a recurring series or a multi-date rollout, where a single fixed send date would miss half the audience entirely.

Catch a bad experience before it repeats

Set a low-score alert threshold on the Rating block so a poor score notifies you right away — in time to fix the same issue before your next event, not just note it in a report afterward.

Getting started

Add a Rating block and, optionally, a couple of Form follow-up questions. Under Contacts & sending, set up a recurring send with an "event ended N days ago" filter against your registrant list, and set a low-score alert threshold so a poor score reaches you immediately.

A typical build-and-send sequence

1
Build the request
Add a Rating block for the overall score and, optionally, a couple of Form questions about specific sessions or the venue — all tap-to-answer in the email.
2
Time it off the event's end date
Set up a recurring send with an audience filter like "event ended 1-2 days ago" against your registrant data source, so it reaches people right after, whichever day that was for a multi-date series.
3
Route a bad experience before it repeats
Set a low-score alert threshold on the Rating block so a poor score notifies you immediately, in time to fix the same issue before your next event.
4
Read the results
The overall score rolls into an average with a trend line across events; follow-up answers show up as a readable sample on the Responses dashboard.

Blocks built for this

Frequently asked questions

Can I send the request automatically right after the event ends, not on a fixed date?

Yes — a recurring send re-evaluates an audience filter against your data source's current rows on every run, so a filter like "event ended 1-2 days ago" reaches each registrant at roughly the same point relative to their own event, and only sends once per event.

Does this work for a multi-session or multi-track event?

Yes — add a Form question per track or session you want feedback on ("Which session was most useful?"), or keep it to one overall Rating if a single score is all you need. Nothing about the setup assumes a single-session event.

Do attendees need to click through to a separate survey site?

No for the rating itself — that records with a single tap right in the email. A couple of short follow-up questions still fit on one page and submit inline; only a longer multi-page form would open a separate step-by-step page.

Can I catch a bad score before it affects the next event?

Yes — the Rating block supports a low-score alert threshold, so a poor score notifies you right away instead of waiting to show up in an aggregate report after the fact.

Can I compare feedback scores across multiple events over time?

Yes — every rating rolls into an average with a trend line, so a series of events sent through the same recurring schedule builds a comparable score history without any extra spreadsheet work.

Related docs

Build this in the studio

Start on the free plan — every interactive block and the full fallback engine are included on every tier.

Start building free See all use cases