Chat with the AI copilot in the studio to build or edit an email one block at a time, or point Claude Desktop or Claude Code at MailInApp's MCP server and get the identical capability from outside the dashboard.
A studio full of layout, chart, form and event blocks is only as useful as how fast you can get an idea onto the canvas — and a good idea rarely arrives fully formed in one request.
Grounded in your Brand Voice Profile
The AI Copilot automatically loads your account's Brand Voice Profile on every turn:
- Tone Guidelines: Learns your brand's unique tone (direct, technical, witty, authoritative).
- Banned Words & Buzzwords: Automatically avoids AI tells ("seamlessly", "unlock", "game-changer") and custom banned terms.
- Value Proposition: Weaves your brand's core positioning naturally into copy.
A real conversation, not a one-shot draft
The old "Generate with AI" button made a single structured-output call and handed back a whole email you could only regenerate, never adjust. The copilot instead edits your project's block tree one change at a time — add, update, move, or remove a single block — the same way you'd use the studio yourself. A follow-up like "swap the countdown for a poll" only touches that one block instead of rebuilding the email from scratch.
Pre-Flight Quality Verification
Before sending, run the 🔍 Pre-Flight Check in the studio toolbar to verify AI-generated copy against your brand guidelines. The Pre-Flight Inspector computes a 0–100% Quality Score and flags any remaining AI buzzwords, dark mode image risks, or missing mobile CTAs.
Every block type, not a fixed subset
Because the copilot works by calling the same tools a human editor calls, it automatically covers every block the studio registry defines — layout (section, columns, repeat), all 13 chart types, event blocks like RSVP and meeting link, forms, quizzes, and your project's theme tokens.
The same tools, two front doors
src/lib/studio/aiTools.ts's tool core — add_block, update_block, remove_block, move_block, set_theme, get_tree — is shared by both front doors:
- In the studio, the ✨ AI Copilot toolbar button opens a chat panel that applies changes straight to your open canvas, through the same undo/redo stack as any manual edit.
- Over MCP, an external client authenticates with the same Bearer API key as the Send API and writes directly to the project — no open browser tab required.
Plan availability
The AI copilot and MCP server draw from one shared monthly turn allowance, available from the Lite plan up — Free and Starter don't include it. See pricing for exact allowances per plan.