A reservation or order email that only links to a third-party booking site or delivery app sends the recipient somewhere else to finish. MailInApp's RSVP block takes the table booking with a real seat count and automatic waitlist, and the Product block takes an online order with a real Buy Now button — both directly inside the email.
Most restaurant emails are announcements: here's tonight's special, here's the link to book. Every extra step between reading that and actually reserving or ordering loses someone. With MailInApp, the reservation or the order itself happens in the email, with the menu shown right alongside it.
Taking a reservation with a real seat count
The RSVP block isn't a plain "let us know if you're coming" form — it enforces a capacity you set, and once that many seats are confirmed, later replies are automatically waitlisted instead of the dining room quietly getting overbooked. allowGuests lets one reply cover a couple or a family in one go, so a party of four doesn't need four separate RSVPs.
Showing the menu without a separate PDF
Drop menu items, specials, or dish photos into a Carousel block and recipients swipe through it right in the email — no link-out to a menu PDF or a third-party ordering app just to see what's on offer tonight. Any inbox that can't swipe just shows the images stacked instead, so nothing is hidden behind an unsupported gesture.
Taking an online or takeout order
For takeout and delivery, a Product block's Buy now button opens a real Stripe Checkout Session on your own connected Stripe account and redirects there for payment — MailInApp never holds funds or sees card details. Set the dish, price, and available quantity once and it stays accurate for every send; a sold-out item is caught the instant payment clears rather than after the fact.
A limited-time special
A Countdown block keeps a same-day special or an ordering cutoff accurate no matter when someone opens the email — it redraws the real time remaining fresh on every open instead of showing a number that's already gone stale.
What you get back
Confirmed and waitlisted RSVPs show up on your Responses dashboard as replies come in, and a completed online order rolls into the same Orders table as any other MailInApp purchase — one dashboard for both a table booking and a food order, with no separate reservation system or ordering platform to check.
Getting started
Add an RSVP block with your actual table capacity for a reservation email, or a Product block for online/takeout orders — a Carousel works alongside either one to show the menu. Send to your full contacts list for a standing weekly special, or a smaller segment for a one-off event night.