A review request that just links to a third-party review site loses people at the click. MailInApp's Rating block records a star rating with one tap directly in the email, timed automatically to when an order has actually been delivered — no separate review platform required for the rating itself.
Asking too early gets a shrug; asking too late gets ignored. The fix for both isn't a smarter email — it's timing the send off delivery, not order date, and making the easiest possible response (a star tap) require nothing more than opening the email.
Why the rating itself doesn't need a review platform
The Rating block records a one-tap star score the moment the recipient clicks — no page to load first, no account to sign into. It's not a substitute for a public review platform if you use one (Google, Trustpilot, a marketplace's own reviews) — it's a private first read on how the order went, recorded straight to your own Responses dashboard, with the option to follow up with a written review request right alongside it.
The blocks built for a review request
- Rating — the star score itself, one tap, rolling straight into an average with a trend line over time.
- Form — an optional short text field for a written review or a quick "what could be better?" follow-up, shown right alongside the rating.
- Accordion — fold in a short "why we're asking" note or a return-policy reminder above the rating without making the email feel any longer.
- Product — show the exact item that was purchased, with a Buy again button for a fast repeat order from the same email.
Timing it to delivery, not send date
Set up a recurring send with an audience filter like "delivered 3-7 days ago" against your order data source. MailInApp re-evaluates that filter on its own schedule and sends only to orders that match and haven't already gotten the request — so a batch of orders delivered on different days each gets asked at roughly the same point in their own experience, not all on one fixed date after purchase.
Catching a bad score before it goes public
The Rating block supports a low-score alert threshold — set it once, and a 1- or 2-star response notifies you immediately instead of only surfacing later in an aggregate report. That gap matters: a quiet heads-up gives you a chance to follow up and fix something before it turns into a public complaint somewhere you don't control.
What you get back
Every rating rolls into an average with a breakdown and trend over time, no spreadsheet math required. Written responses, if you're collecting them, show up as a readable sample on the same Responses dashboard, exportable as CSV whenever you want the raw list. It's the same dashboard every other MailInApp response type already uses — nothing review-specific to learn.
Getting started
Add a Rating block and, optionally, a short Form field for a written review. Under Contacts & sending, set up a recurring send with a "delivered N days ago" audience filter against your order data source, and set a low-score threshold on the Rating block so a bad experience reaches you before it reaches anyone else.