The moment right after a cancellation is the one real chance to learn why — and the surest way to lose that chance is to send people to yet another external survey tool. A short Form records the reason with one tap right in the email, timed automatically to the cancellation itself.
Exit surveys have famously low response rates, mostly because they show up too late, ask too much, or both. Fix the timing and the friction, and the response rate mostly fixes itself.
Ask right, ask fast
A Form with a reason question (radio or checkbox-group) plus a short free-text follow-up still fits on one page and submits inline — no separate exit-survey site, no account. An optional Rating block adds a CES-style "how easy was it to cancel" score alongside it, useful for spotting a process problem separate from a product one.
Time it to the cancellation, not a manual list
A recurring send re-evaluates an audience filter against your billing or CRM data source on every run — a filter like "canceled in the last 3 days" reaches each customer close to their own cancellation date, with no manually maintained list to keep updating.
A win-back offer, in the same breath
If a discount or a "come back" incentive makes sense for your business, a Product block with a discounted resubscribe price drops into the same email or a short follow-up — checkout runs through your own connected Stripe account exactly like any other sale.
Get the answer where it needs to go
Reasons roll up per question on the Responses dashboard so a spike in a specific cancellation reason is visible in the breakdown. Point a project webhook or Zapier at MailInApp and every response streams into your CRM the moment it comes in — useful when churn reasons need to reach a team beyond whoever built the survey.
Getting started
Add a Form with a reason question and a short follow-up, and set up a recurring send with a "canceled in the last N days" filter against your billing data source. Add a discounted Product if a win-back offer fits, and wire up a webhook if the reasons need to land in your CRM automatically.