Your sales team lives in HubSpot. Your best signal about who's interested lives in your emails. Connecting the two puts every contact's MailInApp engagement score on their HubSpot record, so reps call the people who are actually leaning in.
An open says almost nothing anymore: privacy features prefetch images, and a busy reader opens and closes. What a contact does inside an interactive email says much more. A vote in a poll, a quiz answer, a booked meeting or a purchase each show real intent, and MailInApp weighs them into one score per contact.
How the score reaches HubSpot
Your email
Polls, forms, bookings and checkout record what each contact does
MailInApp
Rolls it into one recency-weighted engagement score
CRM sync
Sends changed contacts every few minutes, rechecks all daily
HubSpot
The MailInApp engagement score property on each contact
One way only: MailInApp sends contacts and scores to HubSpot and never reads contacts back.
What goes into the score
Each action counts for more the more intent it shows. A purchase counts ten times an open, a booked meeting eight times, an RSVP six times, a form or quiz submit five times, and a vote or rating four times. The score halves every 30 days with no new activity, so last spring's burst of clicks doesn't keep someone at the top of the list.
That's why the score is worth more than HubSpot's own email activity for prioritizing: it reflects what happened inside the email, not just whether it was opened.
Set it up in a few minutes
- In Settings → Integrations, under CRM sync, click Connect HubSpot and approve on HubSpot's screen.
- Under What to sync, tick the contacts lists your sales team should see, Save, then Sync now.
Each contact is matched by email, so existing HubSpot contacts are updated rather than duplicated. Name, company, job title, phone and location go along with the score when your lists hold them.
Put the score to work in HubSpot
- A hot-leads view. Add the MailInApp engagement score column to a contacts view and sort by it, so the most engaged contacts are at the top of a rep's day.
- Alerts when a lead heats up. A HubSpot workflow can enroll contacts whose score passes a threshold, then create a follow-up task or notify the contact owner.
- Lists and reporting. Filter on the property to build a HubSpot list for a sales sequence, or chart how engagement is distributed across your pipeline.
Make your emails worth scoring
The score is only as good as the actions available to readers. A Poll asking which problem matters most, a Form that captures company and role, or a Booking block offering real meeting slots each give interested readers a way to show it. Form answers saved to columns like Company or Title go to HubSpot too.
Getting started
Connect HubSpot from Settings → Integrations, pick your lists, and add an interactive block to your next send. See the HubSpot integration guide for exactly which fields sync and how often.