A fun email gets opened, forwarded, and remembered a lot longer than a plain announcement — but "add a game to our email" usually sounds like a job for a developer. With MailInApp it's a block you drag into the studio and fill in like any other: a scored quiz, a scratch-off card, or a spin-to-win wheel, played from the email itself, no app to install.
What does a "gamified email" actually look like to build?
Pick the block, fill in your questions or your prize, hit send. A Quiz asks a set of questions and shows a pass/fail result. A Scratch-off reveals a hidden prize the moment someone scratches it with their finger or mouse. A Spin-to-win plays a wheel animation that lands on the one prize you've configured.
The scratch-off and the wheel play out right there in the inbox in apps that support them, such as Mail on iPhone and Yahoo Mail. In others, like Gmail and Outlook, the scratch-off prize shows outright and the wheel shows its prize button. The quiz sends from inside the email in Gmail on the web and the Outlook apps, and everyone else answers it through the link under it. Nothing to install, nothing for the recipient to sign into.
The blocks built for engagement
- Quiz — a multi-question quiz that's actually scored, not just decorative. Set your questions, the correct answers, and a pass threshold; recipients get a real results message at the end. Great for onboarding checks or a fun "how well do you know us" hook.
- Scratch-off — a scratch-to-reveal card for handing out a single prize, discount code, or surprise message. Wherever the scratch gesture doesn't work, the prize just shows outright instead of staying hidden — nobody misses their reward.
- Spin-to-win — a promo wheel with one configured prize link. There's no prize pool or odds to weigh; the wheel is a fun animation, but every recipient lands on the same reward, with a fair backup for inboxes that can't show the spinning animation.
- Rating — a quick star or "how likely are you to recommend us" check-in, perfect for right after handing out a reward or hitting a milestone.
Does the backup version still feel fair?
Yes, by design. None of these blocks ever just vanish for someone whose inbox can't show the animation. Where the scratch doesn't work, the prize simply shows in the email. Where the wheel can't spin, its prize button shows straight away. Nobody gets a worse prize because of what inbox they use.
Using this for more than just promotions
A scored quiz works just as well as a quick onboarding check — "answer three questions about how we work, see how you did" — as it does for a fun lead-generating hook. Pair a scratch-off or spin-to-win with a recurring send aimed at people who haven't opened an email in a while, and you've got a re-engagement campaign. Try a couple of different subject lines at once to see which one actually gets it opened.
What you can measure afterward
Quiz submissions and any reward-linked purchase show up on your Responses dashboard, alongside click and scroll data for the rest of the email — quiz results appear per recipient rather than as one aggregated score breakdown. Scratch-off and spin-to-win reveals are recorded only in email apps that can report one, so the count covers part of your audience; see reveals and slide views. If a reward links to a purchase, that sale still shows up on the dashboard. More in Interactions & analytics.
Getting started
Add a Quiz, Scratch-off, or Spin-to-win block from the studio's block panel — see the full block reference for every field, including quiz pass thresholds and each block's prize fields. Set your brand colors once in the Theme panel and every gamified block you add afterward automatically matches, no re-styling each one by hand.