Interactive Email for Client Intake Forms

A new client's first real interaction with a law, accounting, or consulting firm is usually a stack of intake paperwork, and a link to an unfamiliar client portal is exactly the kind of thing that gets set aside. A multi-page Form turns into a clean "Start intake" link-first flow that carries answers across pages automatically, with no portal account needed to begin.

Subject

Let's get started: your intake form

A new client's first real interaction with a law, accounting, or consulting firm is usually a stack of intake paperwork, and a link to an unfamiliar client portal is exactly the kind of thing that gets set aside. A multi-page Form turns into a clean "Start intake" link-first flow that carries answers across pages automatically — no portal account needed to begin.

The fix isn't a shorter form — a real intake usually does need several fields. The fix is not making a portal login the first thing standing between the client and starting.

Assign each Form field a page number and turn on the block's multi-page setting, and it renders as a single "Start intake" button instead of one long inline form. The link opens a clean step-by-step wizard on the hosted live view — with Back navigation, carrying answers forward page to page — using the same recipient token as any other MailInApp link, so there's nothing to sign up for just to begin.

What it doesn't cover

File upload is deliberately not one of the Form block's question types — collect any actual documents through whatever secure channel your firm already uses, and keep the Form itself to text, choice, and scale questions.

Review, then follow up

Every submission lands on the Responses dashboard, with per-question rollups for choice and scale questions and a readable sample of free-text answers, exportable as CSV. Once you've reviewed it, a Meeting-link block in a follow-up email sends the details for the actual kickoff call.

One form per engagement type

Different engagement types usually need different questions — build a separate project and Form per type, and send each to the right segment of your contact list.

Getting started

Build a Form with fields spread across a few pages, turn on multi-page mode, and send it as part of the new-client welcome email. Review answers on the Responses dashboard, then follow up with a Meeting-link once you're ready to schedule the kickoff call.

A typical build-and-send sequence

  1. 1

    Build the intake form

    Add Form fields across a few pages — contact details, matter type, a document checklist — assigning each field a page number.

  2. 2

    Turn on multi-page mode

    Toggle the form's multi-page setting so it renders as a single "Start intake" button instead of one long inline form.

  3. 3

    Send it with the welcome email

    The intake link goes out as part of the new-client welcome sequence, no separate portal account required to begin.

  4. 4

    Follow up once it's reviewed

    After reviewing submitted answers on the Responses dashboard, send a Meeting-link for the actual kickoff call.

Frequently asked questions

How does a long intake form avoid becoming one overwhelming email?

Assign each Form field a page number and turn on the block's multi-page setting — it then renders as a single "Start intake" button that opens a clean step-by-step wizard on the hosted live view, carrying answers forward page to page with Back navigation, instead of one long inline form.

Does the client need to create a portal account to start?

No — the intake link opens directly from the email with no account required; it uses the same recipient token as any other MailInApp link, so there's nothing to sign up for just to begin.

Can I collect document uploads as part of intake?

No — file upload is deliberately not one of the Form block's question types; use it for text, choice, and scale questions, and collect any actual documents through whatever secure channel your firm already uses.

Where do I review submitted intake answers?

Every submission lands on the Responses dashboard, with per-question rollups for choice and scale questions and a readable sample of free-text answers — exportable as CSV if you need to move it into another system.

Can I send a different intake form for different types of engagements?

Yes — build a separate project (and Form) per engagement type, and send each to the right audience filter or segment of your contact list.

Build this in the studio

Start on the free plan — every interactive block and the full fallback engine are included on every tier.