Any studio project publishes as a real, indexable web page at mailinapp.com/lp/<slug> — the same block tree, rendered by the identical pipeline that produces the mailed email, so a scored quiz or a countdown-backed offer works on the page exactly as it does in an inbox.
A landing-page builder and an email builder are almost always two separate tools with two separate component libraries. MailInApp doesn't build a second one: a landing page is a studio project, published instead of mailed, going through the same emitters and fallback-free rendering the live view already uses.
What actually changes when you publish
Nothing about the block tree changes — a poll, a form, a countdown, product checkout, RSVP, a quiz, all render exactly as they would in a mailed email. What's different is the wrapper: instead of an email table shell delivered to one recipient, the project renders as a standalone page reachable by anyone with the link, with real per-page SEO metadata (title, description, social image) and search-indexable content — unlike the token-gated live view, a landing page is meant to be found.
The lead-capture mechanism: a Form pointed at a signup form
A Form block's actual behavior depends on what it's pointed at. Left as-is, its submissions post to the ordinary interactions endpoint and show up in your responses like any other survey. Point it at a signup form instead, and submissions post straight into a contacts list — the landing page becomes a lead-gen page with no extra wiring beyond that one setting.
A quiz as the lead magnet
A plain "download our guide" form asks for an email in exchange for something static. A scored Quiz block on a landing page asks for a lot more engagement first — "find out your result" pulls someone through several questions before the payoff, and the same Form-into-signup-form mechanism captures the lead once they're invested in seeing the outcome.
Publishing, unpublishing, and the slug
From the studio toolbar's Landing page panel, pick a slug (auto-suggested from the project name, editable and live-slugified as you type) and hit Publish. Unpublish takes the page down — visitors get a 404 — without releasing the slug, so republishing later brings back the exact same URL; the slug is only freed up if you delete the project itself.
No recipient means anonymous interactions
A mailed email has a specific recipient behind every interaction; a landing page doesn't. Anyone with the link can open it, so interactions it drives are recorded anonymously and rate-limited per IP, the same treatment the studio's own preview links and HTML exports already get.
Getting started
Build the page like any other studio project, drop in a Form block and point it at a signup form if lead capture is the goal, then publish from the toolbar's Landing page panel. Building and previewing is free on every plan; publishing live is a paid-tier feature with a per-plan cap — see landing pages and pricing for the details.