A coach's funnel usually spans five tools: a landing page, a quiz app, a scheduler, a checkout and a course host. MailInApp runs it as one journey. A scored quiz in the welcome email sorts new subscribers, the ones ready for one-to-one work book a discovery call from the email, and everyone else gets your course.
The quiz lead magnet works because people like learning something about themselves. The answer is just as useful to you, as long as it lands somewhere you can act on it.
Capture, then score in the welcome email
Point a signup form at your contacts list and put it on a landing page or your own site. The quiz itself belongs in the welcome email: a Quiz saves the number of correct answers to a contact field, plus a _passed field with yes or no. Answers are saved only for contacts on your list, so a quiz on a public page can't tell you who took it.
Branch on the answer
A journey branch checks the saved field. Subscribers who are ready for coaching get an email with a Booking block for a discovery call. The rest get a free lesson and an invitation to your course. Nobody has to sort the list by hand.
Discovery calls without a scheduling page
The booking block shows your open times from Google Calendar inside the email. One tap books the slot, adds a Meet link and sends a confirmation with a link to reschedule or cancel. You get an email for every booking, and a Meeting booked trigger can start a follow-up journey, such as a short pre-call questionnaire.
Sell the course or the workbook
Courses live in your member portal, with lessons, progress tracking and Stripe subscriptions on your own connected account. A button to the portal's subscribe page is all the email needs. For a one-off product such as a workbook, a Product block with digital fulfillment emails the download link the moment the payment clears.
Getting started
Create a signup form for your lead magnet and a welcome journey whose first email holds a scored Quiz saved to a contact field. Add a branch on that field: one path with a Booking block for discovery calls, one path with your course offer. Connect Google Calendar and Stripe before you switch the journey on.